Video courtesy of ReelNASA
THE FINAL FRONTIER — It might seem like a silly idea to some, but a 30-second spot derived from a larger NASA video could be one of the trailers that will appear when the new movie Star Trek: Into Darkness opens in theaters this May. The effort to have the “We Are the Explorers” trailer appear before the movie was started under an Indiegogo campaign that sought to reach a goal of $33,000. It reached that amount in five days.
According to an article appearing on the website “The Verge,” the effort to place a trailer promoting the efforts of the U.S. space agency was started by the Aerospace Industries Association of America, or “AIA.”
Now, one might ask, why NASA did not conduct this effort and put up the funds for this project itself? Simple—the space agency is forbidden to do so. Federal law will not allow NASA to promote its work in such a fashion.
The AIA opted to nullify this problem on their own. They worked to shrink the two-minute, 36-second video into a 30-second spot that would be shown prior to what will likely be one of the largest films of the summer. Star Trek: Into Darkness will hit theaters on May 17.
“We Are the Explorers” was produced by NASA last year. The video lasts for about two and a half minutes. It is voiced by Peter Cullen, the voice of the Autobot leader Optimus Prime.